olvg lab

ROLE — Art director

YEAR — 2018

DONE AT — Fabrique

In order to act faster, the three multidisciplinary laboratories at Amsterdam’s hospital OLVG merged to form a distinct company called OLVG Lab BV. Building on the idea of scale, the interactive website mirrors a microscope to analyse the content around a user’s cursor. Imagery, typography and iconography then react at this moment of contact as if part of a chemical chain reaction, activating and magnifying content.